Step 1: Create the Site Map and Navigational Schema
First we organize and chunk content into logical groups based on user types and needs. The result of this exercise is a site map, or visual representation of the information architecture that will allow you to see how accessible all of your content will be on the final site. Included in the site map is the navigational schema or the "pathways" that the user will use to access the content. The site map also identifies all of the unique pages on the site which are then created in the design mockups (Step 3: Create Visual Design Mock ups).

Step 2: Business Process Flows
After the site map is agreed upon, we create process flows for all of the functionality on the site, such as login, registration, shopping carts, info request forms or online calculators. These flows are created based on the information gathered in the Discovery Phase about your internal systems and business logic

Step 3: Create Visual Design Mock-ups
Finally we come to the real design work. Once the site has been completely mapped, we have the information we need to build the site the right way, using colors that might appeal to your target audience, utilizing design themes that reinforce your brand characteristics and laying out content in a manner that will speed the transfer of information and make interacting with your business easy and pleasant.

We produce design comps, to give you a few different look and feel options. Each comp takes the users' needs and brand goals into consideration, but expresses them in a different way. The idea is to find the design that most accurately expresses your unique business personality and values.

Step 4: Create the Interface Design
Once we've settled on the look and feel of the site we begin designing the unique pages of the site. The most detailed pages are done first and the Homepage is the final page to be designed. This allows us to bring together the overarching theme of the site at the end.

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